Rowbots : Launch Content



Create a campaign to launch the Rowbots’ brand. The campaign needed to encompass and showcase who Rowbots are whilst portraying their brands mission and values


With rowing playing an integral part of global superstar, Gareth Bale’s training routine, our campaign centred around how he trains mentally and physically portraying the ultimate workout. Along with this, we worked with British rowing Olympian Will Satch, Rowbots’ head trainers and a selection of models to deliver launch videos along with photo assets. Along with the hero video, we captured the BTS of the shoot showcasing the humorous and relaxed nature of Gareth and the team along with a photoshoot of Gareth, models and the head trainers.