Genies: Talent Sourcing
Genies have cemented their place in the US market and they wanted to explore venturing into the European market with sporting talent. They required talent who were more than just a player on the pitch. They wanted a personality as well to showcase what Genies was, along with launching their animated keyboard. We will be working with the Genies team helping them source additional talent across multiple sectors within the UK & European markets.
Using our existing network of talent, we wanted to go to market with Patrice Evra. Working with his team and Genies we were able to secure a partnership between both parties. Patrice was the perfect fit to align with Genies and visa versa. Working with both sides we also ensured that the content for the launch would resonate with Patrice’s audience along with driving back media value and returns to Genies and Patrice.